La Union, often hailed as the "Surfing Capital of Northern Luzon," has quickly become a beloved weekend escape for both locals and tourists alike. Located just a few hours north of Manila, this coastal province is renowned for its laid-back vibe, stunning beaches, and vibrant surf scene. While towns like San Juan and Urbiztondo are popular for their resorts and surfing activities, La Union is home to hidden gems that only the locals truly appreciate.
If you’re planning a visit to La Union and want to skip the crowded spots and tourist traps, this guide will provide you with insider tips and lesser-known beach resorts that promise a more peaceful, authentic experience. Whether you're in search of secluded coves, quaint resorts, or a quiet getaway, La Union has much to offer for those willing to explore beyond the usual hotspots.
La Union may be best known for its surf culture, but it offers much more than just riding the waves. The province is a fusion of beautiful coastlines, rustic mountains, and a thriving local culture that is still largely untouched by mass tourism. While San Juan is a go-to for most visitors, there’s so much more to explore. Local residents will tell you that the real magic of La Union lies in the quieter, lesser-known beaches and resorts tucked away in charming villages along the coast.
The beauty of La Union is its variety. You can find high-end resorts, rustic guesthouses, and eco-friendly properties, each offering something unique. The best part? You don’t have to compete for space on the beach with large crowds. As a local, I’ve had the chance to explore the hidden corners of La Union, and I’m excited to share them with you.
While Bauang isn’t as famous as San Juan or Urbiztondo, this quiet town is an excellent choice for travelers looking to escape the crowds. Bauang’s beaches are less commercialized, making it an ideal destination for relaxation and quiet beach time. You won’t find throngs of surfers here, but what you will discover is a pristine coastline and unhurried ambiance that many visitors overlook.
One hidden gem in Bauang is Caba Beach Resort, a modest but charming resort offering simple yet comfortable accommodations. The beach here is serene, with gentle waves perfect for swimming, making it ideal for families or couples looking for a peaceful retreat. There are also few restaurants around, so you can enjoy fresh seafood at beachfront eateries without the hustle and bustle of larger tourist areas.
Though San Fernando is the capital of La Union, it is still a great base for those seeking a blend of cultural exploration and seaside relaxation. The city is home to the Ma-Cho Temple, a Taoist sanctuary perched on a hill that overlooks the ocean. From here, you can experience a mix of local spirituality and stunning views.
While San Fernando has its fair share of popular beach resorts, Poro Point offers a quieter alternative. Poro Point is an often-overlooked area that offers several secluded beaches and resorts away from the city center. One standout resort is Thunderbird Resorts Poro Point, a luxury beachfront property that offers stunning views of the coastline and the lush countryside. The resort has a Mediterranean-inspired design and provides guests with access to private pools, a golf course, and fine dining, all in a tranquil environment.
For a more rustic experience, head to Santiago Cove—a relatively undeveloped spot with few accommodations but pristine beach views. It's an excellent spot to simply relax by the water and watch the sunset in peace. Locals often visit for weekend getaways, making it a perfect place to unwind without the commercial distractions.
For the adventurous traveler, consider a scenic drive along the coastal road from Bauang to Luna, which is home to some of the most untouched beaches in the region. The route is dotted with small, local resorts that cater to those in search of a truly quiet escape.
In Luna, Ben’s Beach Resort is an underrated gem. It offers cozy beachfront cottages and is often frequented by locals who appreciate its no-frills, affordable accommodations. The beach here is stunning, with crystal-clear waters and fine sand, perfect for sunbathing or swimming. It’s also an excellent spot for stargazing at night, away from the city lights.
Luna is also known for its impressive Luna Rock Formation, a unique coastal geological formation that provides an excellent backdrop for photos. If you're interested in some light adventure, you can visit Katuray Falls, a local favorite, for a refreshing dip in the natural pool. The combination of pristine beaches and natural wonders makes Luna a must-visit for nature lovers.
If you’re a surfer but want to escape the crowded surf spots in San Juan, head over to Bacnotan, a town located just north of San Juan. Bacnotan has some of the best surf breaks in La Union, but with far fewer tourists, it offers a more laid-back atmosphere for surf enthusiasts.
The Bacnotan Beach Resort is a locally-owned, eco-friendly retreat that combines sustainability with comfort. The resort focuses on minimizing its environmental impact while providing guests with a cozy place to stay. Rooms here are simple but tastefully decorated, offering a perfect retreat after a long day of surfing or lounging on the beach.
Unlike San Juan’s more commercialized surfing scene, Bacnotan maintains a genuine local feel, where the surf culture is still closely tied to the community. You’ll find surf instructors here who are happy to teach beginners or guide you to some of the best secret spots for experienced surfers.
For a truly hidden gem, Tubao is a fantastic option. Situated near the southern part of La Union, Tubao is not on the radar for most tourists. The area’s beaches are calm, secluded, and perfect for those seeking a peaceful retreat away from the more crowded resorts.
One great place to stay is The Grove by Rockwell. This luxury resort is tucked away in Tubao, offering a unique combination of sophistication and tranquility. The property features lush gardens, upscale amenities, and access to a private stretch of beach where you can enjoy an undisturbed view of the sea. It’s the perfect place to relax, unwind, and simply enjoy the beauty of La Union’s coastline.
Tubao is also home to several hidden coves, perfect for picnics or sunset strolls. Locals enjoy visiting Tubao for its peaceful, uncrowded beaches, and it’s no surprise that it remains one of La Union’s best-kept secrets.
Now that you know about some of the hidden gems in La Union, here are a few insider tips to help you get the most out of your stay at any of the beach resorts in the region.
While weekends in La Union can get busy with tourists, the weekdays offer a much more relaxed and peaceful experience. If you can, try to plan your trip during the weekdays, when most resorts are less crowded. You’ll have more space on the beach, less traffic, and a quieter environment to unwind.
One of the best ways to explore La Union and discover its hidden beach resorts is by renting a scooter or motorcycle. It’s easy to navigate the area, and you’ll have the flexibility to stop at small towns, local eateries, and hidden spots that you might otherwise miss. Rentals are widely available in San Juan and San Fernando, and it’s a fun, inexpensive way to get around.
While beach resorts often have their own restaurants, one of the highlights of visiting La Union is its food scene. For authentic local cuisine, head to smaller eateries and local markets. In San Juan, El Union Coffee is a must-visit for coffee lovers, while Kanto by the Bay offers fresh seafood and Filipino favorites right by the beach. In Bauang, Kabigat Café offers delicious, home-cooked meals with a view of the coastline.
La Union is famous for its spectacular sunsets, and you’ll want to make sure you don’t miss them. The best spots to view the sunset are often on quieter, less commercialized beaches. For a more intimate sunset experience, consider heading to Santiago Cove or Poro Point, both of which offer sweeping views of the ocean and sky as the sun dips below the horizon.
La Union is home to various local communities, and it’s important to be mindful of local customs and traditions. When visiting more remote areas, take the time to learn about the culture and be respectful of the people who call these places home. Supporting local businesses, staying at family-run resorts, and purchasing handmade goods from local artisans are great ways to give back to the community.
Although many resorts and restaurants in La Union accept credit cards, small shops and more remote resorts may only accept cash. It’s a good idea to have some Philippine pesos on hand, especially if you plan to visit lesser-known beaches and hidden spots.
Most beach resorts in La Union have a casual vibe, so there’s no need for fancy outfits. However, don’t forget essentials like sunscreen, a hat, and flip-flops for the beach. If you plan on exploring more secluded beaches or hiking to natural attractions, pack comfortable shoes, a light jacket for cooler evenings, and a good camera to capture the breathtaking scenery.
Also, keep in mind that many of the hidden beach resorts and towns may not have abundant shopping options, so it’s a good idea to bring some snacks, a reusable water bottle, and personal items to make your stay more comfortable.
While the beaches and resorts are the main draw in La Union, the region offers so much more for travelers who want to immerse themselves in nature and culture. Here are a few of the best off-the-beaten-path activities to experience during your stay:
Located in the nearby town of San Gabriel, Tangadan Falls is a hidden natural wonder perfect for adventurous travelers. To get there, you'll need to hike through lush greenery, crossing rivers and climbing rocky paths. Once you arrive, you'll be greeted by the majestic falls, a serene spot for swimming and relaxing in the crystal-clear waters. Local guides are available for hire to help you navigate the hike and ensure a safe journey.
For those who enjoy hiking, Mount Kalugong in the town of La Union offers a relatively easy but rewarding trek. The hike leads to a scenic viewpoint where you can enjoy panoramic views of the coastline, the surrounding mountains, and the nearby towns. It’s a perfect spot to enjoy a sunrise or sunset. The trail is well-marked, and the cool mountain air makes the hike pleasant, even during the warmer months.
As mentioned earlier, the Ma-Cho Temple in San Fernando is a fascinating spot for anyone interested in local culture. This Taoist temple is not only a place of worship but also a stunning architectural site that offers great views of the surrounding area. It’s a peaceful spot, perfect for quiet reflection or taking in the panoramic views.
The Pindangan Ruins in San Fernando offer a glimpse into the history of La Union. These ruins are the remnants of a Spanish-era church and are a fascinating historical site for those interested in the colonial past of the Philippines. The site is quiet and provides a sense of peace and reflection, making it a nice contrast to the lively beaches.
If you time your visit right, you can join in on one of La Union's local festivals or surf competitions. Every year, the town of San Juan hosts the La Union Surfing Cup, which attracts surfers from all over the country and abroad. The event features friendly competitions, live music, and beach parties. It's a fantastic way to get involved in the local surf community and enjoy the electric atmosphere of the event.
One of the best places to catch a panoramic view of the coastline and the setting sun is the Poro Point Lighthouse. This location provides a breathtaking view of the ocean and the mountains, making it one of the best places to watch the sun dip below the horizon, especially if you're seeking a quiet, less crowded spot compared to other sunset viewing locations.
While La Union is a welcoming destination, it's essential to be mindful of local customs and the environment. La Union’s natural beauty is one of its greatest assets, and preserving it is crucial for maintaining its charm and allure.
Filipino hospitality is well-known, and locals take great pride in their culture and traditions. When visiting small towns or villages, always be polite and respectful. If you're taking photos of local people or their homes, always ask for permission. In many beach towns, especially those outside of the main tourist areas, a simple greeting and smile can go a long way in making meaningful connections.
With the growing popularity of tourism, environmental conservation has become an important issue in La Union. Many local resorts have embraced sustainability and eco-friendly practices, from waste management to using locally sourced materials in their buildings. When choosing your accommodation, look for resorts that prioritize sustainability. This includes avoiding resorts that overdevelop beachfront properties or those that do not actively engage in local conservation efforts.
When you’re exploring La Union’s beautiful beaches, waterfalls, or hiking trails, it’s crucial to be conscious of your environmental impact. Always clean up after yourself and avoid leaving litter on the beaches or in natural areas. If you're visiting remote areas, pack out all your trash and avoid disturbing wildlife.
Additionally, if you're enjoying the surf, be sure to respect the local surf etiquette. If you’re new to surfing, be mindful of local surfers, and if you’re not confident in your skills, it’s always best to stick to the beginner-friendly spots. Most surf schools in La Union will give you guidance on respecting the surf community.
The best time to visit La Union is during the dry season, which runs from December to May. This is when the weather is ideal, with clear skies, warm temperatures, and calm seas. For surfers, the peak surf season typically runs from October to March, offering bigger waves, especially in San Juan and Bacnotan. If you're not into surfing and want to avoid the crowds, try visiting just before or after the peak season—March and early December are great months to explore with fewer tourists.
Avoid going during the rainy season (June to September), as the weather can be unpredictable, with occasional typhoons that disrupt outdoor activities and travel plans.
La Union’s charm lies in its unspoiled beauty and genuine local culture, making it the perfect destination for travelers looking for more than just a typical beach getaway. By venturing beyond the usual tourist areas, you’ll discover hidden beaches, secluded resorts, and local experiences that most visitors never get to see.
Whether you're staying at a secluded resort in Bauang, a boutique hotel in Poro Point, or a surf-friendly beach in Bacnotan, La Union has something for every type of traveler. And with the insider tips shared in this guide, you're sure to have a unique and memorable experience that goes beyond the crowds and mainstream attractions.
So, the next time you visit La Union, take the time to explore its quieter corners, immerse yourself in local traditions, and discover the hidden gems that make this coastal paradise one of the Philippines' best-kept secrets.
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